Headsup Entmt Intl Inc. (PINK:HDUP) stock dives deeper after the hot gambling during the last stock promotion.

Recently, investors who bought the company's shares during the peak of the promotional tournament of HDUP may count a loss on investment of 87%.

Throughout June, several stock promoters made a strong promotional campaign for the company's stock. Though the budget for the investor awareness campaign has not been too solid, the share price became bull-necked.

The stock promotion, together with the air-raid of press releases, made possible the ten-cent-per-share value of HDUP. After this HDUP's tournament, Headsup Entmt Intl Inc. continued to keep hot the “live connection” with its holders. News related to the company continued to be released, only there were no stock alerts.

At present, there is a link to “Ambien” on the company's web site. As stated there, this is a drug which belongs to the group of the sedative/hypnotics or sleep medicines. There may be a few reasons for the link provided by the company, one of them being to reduce the pain of some stockholders who lost fat money buying HDUP this summer.

The other conceivable reason could be to just friendly remind to investors in a speculative mood that it is good to take a rest before the next short squeeze of the company's stock. It requires a lot of attention and is related to a gamy risk.

This does not mean that Headsup Entmt Intl Inc.

is the organizer of the short-term rally. It only may support shareholders “spiritually”, since the last financial statements of the company did not bring “spiritual” support to holders.

The most recent financial statements of HDUP have been disclosed one month after the stock promotion. Further more, the information there has been prepared for the period ended April, 2011. The report has not been able to convince investors to bid for a higher price of company's stock.

 HDUP reported a negative cash of $(65)?! and a deficit of $(1.5) million for the implementation of its ambitious business plans.

As a result, the share price continued its diving, despite the news from the mid of September about a new subsidiary of Headsup Entmt Intl Inc.

The share price declined by 10% yesterday. Even shorters have not been interested in HDUP. This has been a response to the overall investor bearish mood towards the company and its stock.

Holders valued Headsup Entmt Intl Inc. at $1.2 million.